Modular CRM pricing
Pet-care email CRM that fits the new Petunia pricing model
Add CRM to Petunia boarding and daycare software when client communication gets heavier, or use CRM as a standalone product if your business is not ready to move the full operating system yet.
$20-$40/month
Petunia customer CRM add-on
$30-$50/month
Standalone CRM monthly
$115/month
Full stack starts with CRM Small
Two clear CRM ladders
Lower CRM pricing for Petunia customers, standalone pricing for CRM-only buyers
The add-on ladder is for facilities already using Petunia boarding and daycare software. The standalone ladder is for businesses that want CRM by itself, so it prices a little higher without conflicting with the add-on story.
Petunia customer add-on
CRM add-on pricing
For facilities that already use Petunia Core or the full boarding/daycare software stack.
Small
Entry CRM tier for small facilities using Petunia.
$20
/month
Medium
Common fitMiddle CRM tier for growing facilities using Petunia.
$30
/month
Large
Higher CRM tier for larger facilities using Petunia.
$40
/month
Multi-location
Quoted around locations, client volume, rollout needs, and support.
Custom quote
CRM-only buyer
Standalone CRM pricing
For businesses using Petunia CRM without the rest of the Petunia boarding/daycare operating system.
Small
Standalone CRM for smaller facilities not using Petunia Core.
$30
/month
Medium
Common fitStandalone CRM for growing facilities with heavier email work.
$40
/month
Large
Standalone CRM for larger facilities with broader CRM volume.
$50
/month
Multi-location
Quoted around locations, client volume, rollout needs, and support.
Custom quote
Full stack context
CRM Small keeps the full software stack at $115/month
Daily Report Cards + Photos stays separate from CRM. Add it for $20/month when daily parent updates need photo attachments; the CRM Small full stack with Report Cards starts at $135/month.
$115/month
Full stack with CRM Small
$125/month
Full stack with CRM Medium
$135/month
Full stack with CRM Large
CRM
Add pet-care email CRM when communication gets heavier
Use CRM for audiences, custom lists, custom emails, drafts, image assets, sender readiness, review, queue, and campaign history surfaces.
Verified live CRM surfaces
Simple CRM capabilities, stated plainly
CRM is positioned as an email communication layer for pet-care businesses. The claims here stay inside the live surfaces that are ready to support the pricing story.
Audiences
Work from organized client groups so facility communication starts with the right recipients.
Custom Lists
Create focused lists for smaller outreach needs without turning every email into a one-off manual effort.
Custom Emails
Write business-specific client emails for announcements, reminders, updates, and retention outreach.
Email Designer
Use the designer surface to shape email content before it moves into review or draft handling.
Drafts
Keep unfinished CRM emails organized while staff refine copy, recipients, images, and sender details.
Image Library
Use saved image assets when building CRM emails so teams are not hunting through separate folders.
Sender Settings
Review sender identity and readiness details before CRM email work moves forward.
Review, Queue, and History Surfaces
Use review, queue, and history surfaces to keep CRM email work visible instead of buried in side conversations.
Modular fit
CRM is an independent module, not a hidden bundle
The pricing page, stage pages, and CRM page should all point to the same truth: Core is the starting system, CRM is optional, and standalone CRM has its own clear ladder.
Petunia customer add-on
Use CRM as an independent add-on when a boarding or daycare facility already runs Petunia Core and wants stronger email organization.
Standalone CRM
Use standalone CRM when a business wants the CRM layer before adopting the rest of the Petunia operating system.
Full software stack
The full single-location software stack starts at $115/month with CRM Small, then scales by CRM tier.
Separate report-card add-on
Daily Report Cards + Photos is a separate $20/month boarding/daycare add-on for parent-facing daily updates, not part of CRM email pricing.
Claim boundaries
Clear now beats vague later
The rebuild should make CRM easy to trust. That means avoiding broader workflow language until those surfaces are verified and ready to be priced publicly.
CRM FAQ
The short version for buyers
Is CRM included in Core?
No. CRM is an independent add-on. Core Boarding & Daycare OS starts at $10/location/month, and CRM can be added separately by tier.
Why is standalone CRM more expensive than the add-on?
Add-on CRM is discounted because it sits on top of the Petunia boarding and daycare operating system. Standalone CRM needs to carry more of the CRM product on its own, so the ladder starts higher.
What CRM tier should a facility choose?
Small, Medium, and Large should be confirmed around active client count, list size, CRM volume, and whether the facility is single-location or multi-location.
Does CRM change the starting full software stack target?
No. The $115/month starting full software stack uses CRM Small. CRM Medium makes the full stack $125/month, and CRM Large makes it $135/month.
Are Daily Report Cards part of CRM?
No. Daily Report Cards + Photos is a separate boarding/daycare add-on at $20/month. CRM remains focused on email audiences, custom lists, custom emails, drafts, sender settings, review, queue, and history surfaces.
Does the CRM image library control report-card photo storage?
No. Report-card photos should use their own storage-aware workflow with 30-day rolling photo retention unless longer retention is scoped separately.
Is multi-location CRM priced publicly?
No. Multi-location CRM should be quoted around locations, communication volume, rollout needs, support, and whether CRM is attached to the full Petunia stack.
CRM
Add pet-care email CRM when communication gets heavier
Use CRM for audiences, custom lists, custom emails, drafts, image assets, sender readiness, review, queue, and campaign history surfaces.
Full software stack
The full single-location software stack starts at $115/month
Add Daily Ops, CRM Small, Financial Management, Employee Management, Retail, and State Paperwork to Core for a clear full-stack software price. Daily Report Cards + Photos can be added for $20/month.
Daily report cards
Add daily report cards with photos for $20/month
Give pet parents daily updates with staff notes, photo attachments, client portal viewing, and 30-day rolling photo retention.