Small facility guidance

Dog boarding and daycare software for small facilities

Small facilities should be able to start with a real operating system without overbuying. Use Core for the daily booking and client workflow, then add modules only when the work actually calls for them.

$10

Core per location/month

Custom quote

Stage guidance, not a separate plan

Separate

Website, processing, migration

Start with Core Compare all pricing

Recommended start

Start with Core, then add carefully

$10/location/month

For many small operators, the right first move is Core. It keeps booking, client self-service, pet records, policies, deposits, memberships, and passes organized without making the business pay for every advanced module immediately.

Start with Core at $10/location/month.
Add Daily Ops when daily tasks and kennel turnover need more structure.
Add CRM Small when email/audience communication becomes more than occasional updates.
Add Daily Report Cards + Photos at $20/month when parent photo updates become part of the service promise.
Use the $115/month full software stack as an upper anchor, not a day-one requirement.

Core Boarding & Daycare OS

$10/location/month

The best starting point for booking, client self-service, pet records, policies, pricing, deposits, memberships, passes, messages, and notifications.

Daily Ops

$15/month

Add when task lists, daily handoffs, and checkout-generated kennel turnover work need more structure.

CRM Small

$20/month

Add when the business needs organized audiences, custom lists, custom emails, drafts, sender readiness, and campaign history surfaces.

Daily Report Cards + Photos

$20/month

Add when parents expect daily reassurance through staff notes, photo updates, portal viewing, and 30-day rolling photo retention.

Custom Website + Client Portal

Separate growth product

Consider early if local competition is strong and the business wants booking and client login traffic on its own domain.

Same pricing truth

This page is guidance, not a separate pricing model

All stage pages use the same Core, add-ons, optional Daily Report Cards + Photos add-on, full-stack pricing, website-growth product, payment processing, and migration boundaries as the main pricing hub.

Package	Price	Role
Core Boarding & Daycare OS	$10/location/month	Required base product
Daily Ops / Operational Intelligence	$15/month	Independent add-on
CRM	$20-$40/month	Independent add-on
Financial Management	$25/month	Independent add-on
Employee Management	$25/month	Independent add-on
Retail	$15/month	Independent add-on
State Paperwork	$5/month	Independent add-on
Daily Report Cards + Photos	$20/month	Independent media add-on
Custom Website + Client Portal	Separate	Growth product

Payment processing is separate from software pricing. Current comparison rate: 3.0% + $0.35.

Stack	Monthly Price	Includes
Full Software Stack	$115/month	Core plus Daily Ops, CRM Small, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack With CRM Medium	$125/month	Core plus Daily Ops, CRM Medium, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack With CRM Large	$135/month	Core plus Daily Ops, CRM Large, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack + Report Cards	$135/month	Core plus Daily Ops, CRM Small, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Full Software Stack + Report Cards With CRM Medium	$145/month	Core plus Daily Ops, CRM Medium, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Full Software Stack + Report Cards With CRM Large	$155/month	Core plus Daily Ops, CRM Large, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Multi-location / enterprise	Custom quote	Same module language, quoted around location count, rollout, support, migration, and growth services.

Pricing builder

Build this stage's stack

Core is always included. Adjust the add-ons if your facility needs a lighter or heavier stack.

CRM tier

Add-ons

Stage signals

Small facilities usually need clarity before complexity

These are buying signals, not hard package rules. Use them to decide which modules should come first.

Bookings, deposits, health records, waivers, and pet notes are starting to spread across messages, paper, or spreadsheets.

The business needs a client portal before it needs a large back-office system.

Memberships, passes, discounts, and deposit rules need to be easier to manage.

The owner is still close to the daily work and wants software that saves time without forcing a heavy setup.

A stronger website and booking presence may matter more than buying every add-on immediately.

Parent trust may improve when staff can send simple daily updates with photos.

The facility may grow, but the first pricing story should stay simple and affordable.

Capability groups

The modules still map back to real facility work

Keep the claims direct: booking, records, tasks, communication, invoices, staff, retail, report cards, paperwork, website traffic, and migration.

For owners

See what is booked, what is pending, who is on property, and where money or setup work needs attention.

Dogs on Property
Upcoming Reservations
Pending Requests
Client Management
Business settings and booking policies
Pricing, deposits, discounts, memberships, and passes
Storage-aware daily report-card visibility when the add-on is enabled

For the front desk

Keep booking, approvals, client records, and daily communication in one predictable workflow.

Booking and reservation review
Pet and client profiles
Care details, health records, uploads, and waivers
Messages and notifications
Deposits and payment-rule visibility
Membership and pass context
Daily report-card review before parent updates go out

For staff

Give the team clearer daily work, task completion, schedules, availability, paperwork, and permissions when those modules are enabled.

Today's Tasks
Checkout-generated kennel turnover tasks
Employee scheduling and availability
Time off and attendance review
Employee paperwork
Employee portal and permissions
Daily report-card notes and photo attachments when enabled

For clients

Let owners request care, manage pet information, upload records, review policies, and return to the business for future bookings.

Owner/client portal
Self-service booking
Pet care details
Vaccine, test, document, and waiver uploads
What-to-bring and policy guidance
Booking, payment, and communication touchpoints
Daily report cards with photos when the add-on is enabled

For back office work

Use optional modules for financial review, employee records, CRM communication, retail orders, and paperwork exports.

Invoices, refunds, transactions, credits, and revenue reports
Audiences, custom lists, email drafts, sender readiness, and campaign history surfaces
Retail catalog, pickup orders, fulfillment, returns, refunds, and restock decisions
State paperwork log, date-range review, and CSV export
Report-card photo retention planning
Guided migration and scoped financial history support

Website growth product

Custom Website + Client Portal

Website work is separate from the software stack. The point is to put booking, client login, payments, and repeat-client traffic on the facility's own domain.

Website growth product

Put booking and client login on your own website

Custom Website + Client Portal is separate from software pricing and focuses on owning booking, payment, login, and repeat-client traffic on your domain.

Ask about a custom website

Migration and onboarding

Switch with a guided plan

Migration is separate from the monthly subscription. Plan around services, policies, deposits, passes, future bookings, and any financial history that needs deeper review.

Payment processing is also separate from software pricing. Current comparison rate: 3.0% + $0.35.

Migration and onboarding

Switch without starting over

Talk through services, policies, pricing, deposits, passes, rollover planning, accelerated migration, and scope-based financial history work.

Plan my switch

Next step

Choose a path, then build the same modular stack

Move between stage pages if you are not sure where your facility fits, or go back to the canonical pricing hub to compare every module.

Main pricing hub

Compare Core, add-ons, full-stack pricing, website growth work, report cards, migration, and the stack builder in one place.

Growing facility

Use this path if staff, transactions, refunds, credits, tasks, and client communication are becoming heavier.

Larger facility

Use this path if the facility already has higher volume, more staff accountability needs, and mature back-office work.

Start with Core

Start running Petunia for $10/location/month

Use Core for booking, client self-service, pet records, policies, reservations, messages, pricing, deposits, memberships, and passes.

Start with Core See what Core includes

Full software stack

The full single-location software stack starts at $115/month

Add Daily Ops, CRM Small, Financial Management, Employee Management, Retail, and State Paperwork to Core for a clear full-stack software price. Daily Report Cards + Photos can be added for $20/month.

Build your stack Talk through your setup

Daily report cards

Add daily report cards with photos for $20/month

Give pet parents daily updates with staff notes, photo attachments, client portal viewing, and 30-day rolling photo retention.

Ask about report cards Talk through setup

Migration and onboarding

Switch without starting over

Talk through services, policies, pricing, deposits, passes, rollover planning, accelerated migration, and scope-based financial history work.

Plan my switch