Growing facility guidance

Software for growing boarding and daycare facilities

Growing facilities usually need more than booking. Staff coordination, financial cleanup, task handoffs, credits, refunds, and client communication start to matter every week.

$10

Core per location/month

$125/month

Stage guidance, not a separate plan

Separate

Website, processing, migration

Build the growing stack Compare all pricing

Recommended stack

Use the full stack with CRM Medium as the planning anchor

$125/month

For many growth-stage facilities, the cleanest planning model is Core plus Daily Ops, CRM Medium, Financial Management, Employee Management, Retail, and State Paperwork. Add Daily Report Cards + Photos when parent updates need a repeatable workflow.

Core stays the same $10/location/month base.
CRM Medium adds more room for heavier client communication.
Finance and Employee Management usually become useful when staff and transaction volume increase.
Report Cards can be added for $20/month, or $145/month with the CRM Medium full stack.
Website growth work, payment processing, and migration remain separate.

Core Boarding & Daycare OS

$10/location/month

Still the required base for booking, records, portal, policies, pricing, deposits, memberships, passes, messages, and notifications.

Daily Ops

$15/month

Useful when daily tasks, handoffs, and checkout-generated kennel turnover need to be easier for staff to complete and managers to review.

Financial Management

$25/month

Useful when invoices, refunds, transactions, client credits, and revenue reports need a cleaner back-office workflow.

Employee Management

$25/month

Useful when scheduling, availability, time off, attendance, pay-rate records, paperwork, portals, and permissions matter every week.

CRM Medium

$30/month

Useful when audience lists, custom emails, drafts, sender readiness, and campaign history need more structure.

Daily Report Cards + Photos

$20/month

Useful when staff need a repeatable daily update workflow with notes, photo attachments, portal viewing, and 30-day rolling photo retention.

Same pricing truth

This page is guidance, not a separate pricing model

All stage pages use the same Core, add-ons, optional Daily Report Cards + Photos add-on, full-stack pricing, website-growth product, payment processing, and migration boundaries as the main pricing hub.

Package	Price	Role
Core Boarding & Daycare OS	$10/location/month	Required base product
Daily Ops / Operational Intelligence	$15/month	Independent add-on
CRM	$20-$40/month	Independent add-on
Financial Management	$25/month	Independent add-on
Employee Management	$25/month	Independent add-on
Retail	$15/month	Independent add-on
State Paperwork	$5/month	Independent add-on
Daily Report Cards + Photos	$20/month	Independent media add-on
Custom Website + Client Portal	Separate	Growth product

Payment processing is separate from software pricing. Current comparison rate: 3.0% + $0.35.

Stack	Monthly Price	Includes
Full Software Stack	$115/month	Core plus Daily Ops, CRM Small, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack With CRM Medium	$125/month	Core plus Daily Ops, CRM Medium, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack With CRM Large	$135/month	Core plus Daily Ops, CRM Large, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack + Report Cards	$135/month	Core plus Daily Ops, CRM Small, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Full Software Stack + Report Cards With CRM Medium	$145/month	Core plus Daily Ops, CRM Medium, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Full Software Stack + Report Cards With CRM Large	$155/month	Core plus Daily Ops, CRM Large, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Multi-location / enterprise	Custom quote	Same module language, quoted around location count, rollout, support, migration, and growth services.

Pricing builder

Build this stage's stack

Core is always included. Adjust the add-ons if your facility needs a lighter or heavier stack.

CRM tier

Add-ons

Stage signals

Growing facilities usually need module discipline

These are buying signals, not hard package rules. Use them to decide which modules should come first.

The team is growing and schedule changes, availability, time off, and attendance need one place to live.

Refunds, credits, invoices, manual invoices, and transaction review are taking more owner or manager time.

Daily task handoffs and kennel turnover need clearer completion visibility.

Client communication is no longer just one-off messages.

Daily parent updates with photos would reduce manual texts or scattered staff follow-up.

The business is selling or considering retail, pickup orders, memberships, passes, or add-on services.

The owner wants better operational control without jumping to enterprise/custom pricing.

Capability groups

The modules still map back to real facility work

Keep the claims direct: booking, records, tasks, communication, invoices, staff, retail, report cards, paperwork, website traffic, and migration.

For owners

See what is booked, what is pending, who is on property, and where money or setup work needs attention.

Dogs on Property
Upcoming Reservations
Pending Requests
Client Management
Business settings and booking policies
Pricing, deposits, discounts, memberships, and passes
Storage-aware daily report-card visibility when the add-on is enabled

For the front desk

Keep booking, approvals, client records, and daily communication in one predictable workflow.

Booking and reservation review
Pet and client profiles
Care details, health records, uploads, and waivers
Messages and notifications
Deposits and payment-rule visibility
Membership and pass context
Daily report-card review before parent updates go out

For staff

Give the team clearer daily work, task completion, schedules, availability, paperwork, and permissions when those modules are enabled.

Today's Tasks
Checkout-generated kennel turnover tasks
Employee scheduling and availability
Time off and attendance review
Employee paperwork
Employee portal and permissions
Daily report-card notes and photo attachments when enabled

For clients

Let owners request care, manage pet information, upload records, review policies, and return to the business for future bookings.

Owner/client portal
Self-service booking
Pet care details
Vaccine, test, document, and waiver uploads
What-to-bring and policy guidance
Booking, payment, and communication touchpoints
Daily report cards with photos when the add-on is enabled

For back office work

Use optional modules for financial review, employee records, CRM communication, retail orders, and paperwork exports.

Invoices, refunds, transactions, credits, and revenue reports
Audiences, custom lists, email drafts, sender readiness, and campaign history surfaces
Retail catalog, pickup orders, fulfillment, returns, refunds, and restock decisions
State paperwork log, date-range review, and CSV export
Report-card photo retention planning
Guided migration and scoped financial history support

Website growth product

Custom Website + Client Portal

Website work is separate from the software stack. The point is to put booking, client login, payments, and repeat-client traffic on the facility's own domain.

Website growth product

Put booking and client login on your own website

Custom Website + Client Portal is separate from software pricing and focuses on owning booking, payment, login, and repeat-client traffic on your domain.

Ask about a custom website

Migration and onboarding

Switch with a guided plan

Migration is separate from the monthly subscription. Plan around services, policies, deposits, passes, future bookings, and any financial history that needs deeper review.

Payment processing is also separate from software pricing. Current comparison rate: 3.0% + $0.35.

Migration and onboarding

Switch without starting over

Talk through services, policies, pricing, deposits, passes, rollover planning, accelerated migration, and scope-based financial history work.

Plan my switch

Next step

Choose a path, then build the same modular stack

Move between stage pages if you are not sure where your facility fits, or go back to the canonical pricing hub to compare every module.

Main pricing hub

Compare Core, add-ons, full-stack pricing, website growth work, report cards, migration, and the stack builder in one place.

Small facility

Use this path if Core is still the right first step and add-ons should stay optional for now.

Larger facility

Use this path if the facility has heavier staff accountability, retail, financial, and CRM needs.

Start with Core

Start running Petunia for $10/location/month

Use Core for booking, client self-service, pet records, policies, reservations, messages, pricing, deposits, memberships, and passes.

Start with Core See what Core includes

Full software stack

The full single-location software stack starts at $115/month

Add Daily Ops, CRM Small, Financial Management, Employee Management, Retail, and State Paperwork to Core for a clear full-stack software price. Daily Report Cards + Photos can be added for $20/month.

Build your stack Talk through your setup

Daily report cards

Add daily report cards with photos for $20/month

Give pet parents daily updates with staff notes, photo attachments, client portal viewing, and 30-day rolling photo retention.

Ask about report cards Talk through setup

Migration and onboarding

Switch without starting over

Talk through services, policies, pricing, deposits, passes, rollover planning, accelerated migration, and scope-based financial history work.

Plan my switch