Boarding and daycare pricing

Boarding and daycare software from $10/location/month

Start with the core system for booking, client self-service, pet records, reservations, messages, policies, pricing, deposits, memberships, and passes. Add the extra modules only when your facility needs them, including daily report cards with photos.

$10

Core per location/month

$115/month

Full software stack starting monthly

$20/month

Daily report cards with photos

Separate

Website, processing, migration

Start with Core Build your stack Talk through setup

Simple pricing

Start with Core. Add what you need.

Core is the required operating system. The rest of the software is modular, so a small facility can stay lean and a larger facility can build the stack it actually needs.

Package	Price	Role
Core Boarding & Daycare OS	$10/location/month	Required base product
Daily Ops / Operational Intelligence	$15/month	Independent add-on
CRM	$20-$40/month	Independent add-on
Financial Management	$25/month	Independent add-on
Employee Management	$25/month	Independent add-on
Retail	$15/month	Independent add-on
State Paperwork	$5/month	Independent add-on
Daily Report Cards + Photos	$20/month	Independent media add-on
Custom Website + Client Portal	Separate	Growth product

Payment processing is separate from software pricing. Current comparison rate: 3.0% + $0.35.

Core Boarding & Daycare OS

What you get for $10/location/month

Core covers the daily operating surface a boarding and daycare business needs before it starts adding advanced modules.

Required base product

Core Boarding & Daycare OS

$10/location/month

The required operating system for booking, client self-service, pet records, policies, reservations, messages, notifications, and basic pricing setup.

Booking and reservations
Owner/client portal
Pet and client records
Care details, vaccines, tests, uploads, and waivers
Business settings, booking policies, time windows, blackouts, kennels, and capacity setup
Dogs on Property, Upcoming Reservations, Pending Requests, Client Management, Messages, and Notifications
Pricing rules, deposits, discounts, memberships, passes, and basic billable item setup

Booking and reservation requests

Owner/client portal

Pet and client records

Care details, vaccines, tests, uploads, and waivers

Business settings, booking policies, time windows, blackouts, kennels, and capacity setup

Dogs on Property, Upcoming Reservations, Pending Requests, Client Management, Messages, and Notifications

Pricing rules, deposits, discounts, memberships, passes, and basic billable item setup

Independent add-ons

Add more when your business needs more

Daily Ops, CRM, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos are independent add-ons. Turn on the modules that match your facility.

Independent add-on

Daily Ops / Operational Intelligence

$15/month

Task libraries, Today's Tasks, checkout-generated kennel turnover tasks, procedures, and employee completion visibility.

Task library
Today's Tasks
Daily task selection
Task completion
Checkout-generated kennel turnover tasks
Kennel-turnover procedure setup
Employee completion visibility

Independent add-on

CRM

$20-$40/month

Pet-care email CRM for audiences, custom lists, custom email creation, drafts, sender readiness, review, queue, and campaign history surfaces.

Audiences and custom lists
Custom email creation
Email designer and drafts
Image assets
Sender readiness
Review, queue, and campaign history surfaces

Independent add-on

Financial Management

$25/month

Invoices, manual invoices, transactions, refunds, client credits, revenue reports, and payment review workflows.

Invoices
Manual invoices
Transactions and refunds
Client credits
Revenue reports
Payment and invoice review workflows

Independent add-on

Employee Management

$25/month

Employee scheduling, availability, time off, attendance, pay-rate records, paperwork, portal access, and permissions.

Employee scheduling
Availability
Time off
Attendance
Pay-rate records
Employee paperwork
Employee portal and permissions
Performance profiles where appropriate

Independent add-on

Retail

$15/month

Retail catalog, pickup orders, staff fulfillment actions, payment/refund/return/restock workflows where applicable.

Retail catalog/items
Pickup orders
Staff fulfillment actions
Payment, refund, return, and restock workflows where applicable

Independent add-on

State Paperwork

$5/month

State paperwork log, date-range review, and CSV export.

State paperwork log
Date-range review
CSV export

Independent add-on

Daily Report Cards + Photos

$20/month

Daily report cards with staff notes, parent-facing updates, photo attachments, and 30-day rolling photo retention.

Daily report-card creation
Staff notes and update fields
Photo attachments
Client portal viewing
30-day rolling photo retention
Text report-card history without permanent photo storage

Daily report cards

Photo updates for parents, priced for real storage costs

Daily Report Cards + Photos is a $20/month add-on for facilities that want staff notes, parent-facing updates, photo attachments, and clear photo-retention boundaries.

$20/month

Independent add-on for facilities that want parent-facing daily updates with photos.

30-day photo retention

Photos use rolling retention so storage costs stay controlled over time.

Text can remain

Report-card notes and history can remain available after attached photos expire.

Longer retention quoted

Facilities that need longer photo storage or heavier media volume should scope that separately.

Daily report cards

Add daily report cards with photos for $20/month

Give pet parents daily updates with staff notes, photo attachments, client portal viewing, and 30-day rolling photo retention.

Ask about report cards Talk through setup

Full software stack

The full software stack starts at $115/month

The default full-stack anchor uses CRM Small. Medium and Large CRM tiers are still simple. Add Daily Report Cards + Photos when you want parent photo updates; the CRM Small stack with Report Cards starts at $135/month.

Stack	Monthly Price	Includes
Full Software Stack	$115/month	Core plus Daily Ops, CRM Small, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack With CRM Medium	$125/month	Core plus Daily Ops, CRM Medium, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack With CRM Large	$135/month	Core plus Daily Ops, CRM Large, Financial Management, Employee Management, Retail, and State Paperwork.
Full Software Stack + Report Cards	$135/month	Core plus Daily Ops, CRM Small, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Full Software Stack + Report Cards With CRM Medium	$145/month	Core plus Daily Ops, CRM Medium, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Full Software Stack + Report Cards With CRM Large	$155/month	Core plus Daily Ops, CRM Large, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos.
Multi-location / enterprise	Custom quote	Same module language, quoted around location count, rollout, support, migration, and growth services.

Pricing builder

Build your Petunia stack

Core is always included. Choose the add-ons that match how your facility runs today.

CRM tier

Add-ons

Website growth product

Custom Website + Client Portal

This is separate from the software stack. The goal is not cheap hosting. The goal is to put booking, client login, payments, and repeat-client traffic on your facility's own website.

Website growth product

Put booking and client login on your own website

Custom Website + Client Portal is separate from software pricing and focuses on owning booking, payment, login, and repeat-client traffic on your domain.

Ask about a custom website

Clients return to your own website to book, log in, pay, and manage pet information.

Your domain benefits from repeat booking and portal traffic instead of sending that traffic only to a vendor portal.

Small facilities get a cleaner local web presence while keeping booking and client self-service connected to operations.

Migration and onboarding

Switch without starting over

Migration should feel practical and calm. Petunia can help map the current operation, plan the rollover, and scope deeper financial history work when needed.

Map services, booking rules, deposits, discounts, memberships, passes, and policies.

Plan rollover work for future bookings and active operations.

Use accelerated migration when a facility needs more direct help.

Scope financial history separately when historical reporting matters.

Current migration context

Up to 6-month rollover planning can be discussed.
Accelerated migration: $250 one-time.
Financial history migration: scope-based.

Migration is not one-click import. It should be scoped around the facility's real data, policies, and launch needs.

Capability proof

Built around the way boarding and daycare actually runs

Petunia's public claims should stay plain and specific. These are the workflows the pricing story can safely point to.

For owners

See what is booked, what is pending, who is on property, and where money or setup work needs attention.

Dogs on Property
Upcoming Reservations
Pending Requests
Client Management
Business settings and booking policies
Pricing, deposits, discounts, memberships, and passes
Storage-aware daily report-card visibility when the add-on is enabled

For the front desk

Keep booking, approvals, client records, and daily communication in one predictable workflow.

Booking and reservation review
Pet and client profiles
Care details, health records, uploads, and waivers
Messages and notifications
Deposits and payment-rule visibility
Membership and pass context
Daily report-card review before parent updates go out

For staff

Give the team clearer daily work, task completion, schedules, availability, paperwork, and permissions when those modules are enabled.

Today's Tasks
Checkout-generated kennel turnover tasks
Employee scheduling and availability
Time off and attendance review
Employee paperwork
Employee portal and permissions
Daily report-card notes and photo attachments when enabled

For clients

Let owners request care, manage pet information, upload records, review policies, and return to the business for future bookings.

Owner/client portal
Self-service booking
Pet care details
Vaccine, test, document, and waiver uploads
What-to-bring and policy guidance
Booking, payment, and communication touchpoints
Daily report cards with photos when the add-on is enabled

For back office work

Use optional modules for financial review, employee records, CRM communication, retail orders, and paperwork exports.

Invoices, refunds, transactions, credits, and revenue reports
Audiences, custom lists, email drafts, sender readiness, and campaign history surfaces
Retail catalog, pickup orders, fulfillment, returns, refunds, and restock decisions
State paperwork log, date-range review, and CSV export
Report-card photo retention planning
Guided migration and scoped financial history support

Find your path

Same pricing truth, different buyer needs

The stage pages should help buyers recognize their situation. They are not separate pricing systems.

Small facilities

Start with Core, keep costs low, and add modules only when the work starts to outgrow the basics.

Small business guide

Growing facilities

Use add-ons for staff coordination, financial cleanup, task handoffs, and heavier client communication.

Growing facility guide

Larger facilities

Model the full stack around process control, staff accountability, refunds, credits, CRM, and retail workflows.

Large facility guide

Multi-location groups

Keep the $10/location/month Core anchor, then quote the rollout around locations, support, migration, and growth work.

Enterprise guide

FAQ

Clear answers before you start

Is everything included in Core?

No. Core is $10/location/month and includes the everyday operating system. Daily Ops, CRM, Financial Management, Employee Management, Retail, State Paperwork, and Daily Report Cards + Photos are independent add-ons.

What does the $115/month full software stack include?

Core, Daily Ops, CRM Small, Financial Management, Employee Management, Retail, and State Paperwork. Payment processing, website growth work, and migration services are separate.

Is Daily Report Cards + Photos included in the full stack?

No. The standard full software stack starts at $115/month. Daily Report Cards + Photos can be added for $20/month, making the CRM Small stack $135/month.

Are report-card photos stored forever?

No. The default model is 30-day rolling photo retention. Report-card text and history can remain available after attached photos expire.

Can a facility keep report-card photos longer?

Yes, but longer retention or unusually heavy photo volume should be scoped separately so the storage cost is priced correctly.

Is payment processing included in the software price?

No. Payment processing is separate. The current comparison rate is 3.0% + $0.35.

Is the website product part of the $115/month stack?

No. Custom Website + Client Portal is a separate growth product focused on your own domain, client login, booking, payments, and repeat traffic.

Can multi-location businesses use this pricing?

The same module language applies, but multi-location groups should be quoted around location count, CRM volume, rollout needs, support, migration, website work, and custom requirements.

Does Petunia guarantee state compliance or legal protection?

No. Petunia can help organize logs, waivers, records, and exports, but operators remain responsible for legal and regulatory review.

Start with Core

Start running Petunia for $10/location/month

Use Core for booking, client self-service, pet records, policies, reservations, messages, pricing, deposits, memberships, and passes.

Start with Core See what Core includes

Full software stack

The full single-location software stack starts at $115/month

Add Daily Ops, CRM Small, Financial Management, Employee Management, Retail, and State Paperwork to Core for a clear full-stack software price. Daily Report Cards + Photos can be added for $20/month.

Build your stack Talk through your setup

Daily report cards

Add daily report cards with photos for $20/month

Give pet parents daily updates with staff notes, photo attachments, client portal viewing, and 30-day rolling photo retention.

Ask about report cards Talk through setup

Migration and onboarding

Switch without starting over

Talk through services, policies, pricing, deposits, passes, rollover planning, accelerated migration, and scope-based financial history work.

Plan my switch